The worldwide smartphone industry is enormous and growing expeditiously . Smartphones have revolutionized our day to day lives. Consumer preference is dynamically evolving as new technologies are sprouting up every day, bringing the latest styles, innovation, and features in the spectrum. Smartphones are said to curtail stress in busy work life. Smartphone use boosts and improves your brain’s functioning, helping to stay energetic and bustling. Smartphones have become a high-priority for our lives in less than two decades, and their craze and obsession are increasing day after day. Top mobile brands are indulging in extensive research and development in high-resolution cameras, design, processors, stylish look, and accessories, paying attention to the consumers’ needs. Today, customers can choose from a wide range of smartphones available in the market. The leading global players have a firm hold on the market, such as Apple, Samsung, Oppo, and Vivo. Some of these top brands also include Huawei, LG, followed by ZTE and Lenovo.
1.Samsung
South Korean tech giant Samsung topped the global smartphone market with 47% quarter-on-quarter and 2% year-on-year. Samsung is a global leader in the smartphone industry, as it consistently strives to enhance product capabilities through its extensive R&D. Samsung has expanded its product portfolio for affordably priced smartphones to high-end mobile phones to suit everybody’s needs. The company currently holds 1st ranking in the Top Best smartphone Brands, with more than 219.5 million annual sales. Out of all other smartphone brands, Samsung has managed to prevail in the list of top-selling phones in Europe. It’s a very reliable brand. Samsung smartphones are built with a perfect combination of cost-efficiency, performance, and accuracy. This brand’s latest technology and features make it the most demanding and trusted brand in the world. Popular Samsung mobile phone and smartphone models are Samsung Galaxy S20, Galaxy S10, Galaxy S10e, Galaxy S11, Galaxy Note9, Samsung Galaxy Note 10 and Note10+, Galaxy S9+, Galaxy S9, Galaxy Note8, Galaxy Fold, Samsung Galaxy Fold 2, Galaxy M31, Galaxy Z Flip, Samsung Galaxy M21, Samsung Galaxy Note 10 Lite, Samsung Galaxy A71 5G, Galaxy A90, and Samsung Galaxy M40.
Samsung is known for its Samsung Galaxy smartphone range, and the flagship products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently, Samsung developed the unique Tizen OS for its smartphones as an alternative to its Android smartphones. For its latest launch of Galaxy S9, Samsung also partnered with Audio companies such as AKG and Dolby, offering a high-quality sound experience. Samsung’s market share accounted for approximately 20%, making it one of the top mobile phone brands. Units Shipped: 315 million, Profit: USD 18,947 million, Sales: USD 170,625 million
- Apple
Apple Inc. is an American Multinational Company that designs, develops, and sells consumer electronics, computer software, and online services. It was the first company to launch the world’s first smartphone brands by the iPhone’s name using its operating system named iOS. Apple has a large customer base as it offers products that have superior design and features, which have become more of an aspirational brand for people worldwide. Apple has a global footprint in around 22 countries with 499 retail stores. The company is known for its high specifications and stylish, simple iPhone that is the signature product of Apple. Apple released its first-generation iPhone in 2007. The company holds 2rd ranking in the Top 10 Best Mobile Phone Brands in the world. The new generation of iPhone has advanced three-lens cameras with the most powerful and smartest chip ever in any smartphone.
Best Apple iPhone models are iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, Apple iPhone 12, iPhone XR, iPhone XS, iPhone XS Max, iPhone 8, iPhone 8 Plus, iPhone SE.
Units Shipped: 215 million, Profit: USD 48,351 million, Sales: USD 229,234 million
- Huawei
The Chinese telecommunications company has been manufacturing mobile phones since 1997. It is also the largest telecom infrastructure maker in the world. The company also makes Android smartphones and tablets. Recently it has stepped into the smartwatch market with an Android Wear based device. It is another one of the big smartphone manufacturers from China. The smartphone was launched in 23rd December 2020. The phone comes with a 6.67-inch touchscreen display with a resolution of 1080 pixels by 2400 pixels. The Huawei Enjoy 20 SE is powered by octa-core HiSilicon Kirin 710A processor and it comes with 4GB of RAM. Huawei Technologies Co., Ltd. is a Chinese multinational technology company headquartered in Shenzhen, Guangdong. It designs, develops, and sells telecommunications equipment and consumer electronics. Huawei has over 194,000 employees as of December 2019. Over 75,000 Huawei employees are in R&D. Huawei has deployed its products and services in more than 170 countries. Huawei has partnered with approximately 80% of the world’s top telecommunications companies. Huawei has one of the best innovation centers across the globe. In 2016, Huawei invested 14% of its revenue in R&D. Huawei operates in more than 170 countries and is also expected to develop its own operating system, which shows its strong potential in the mobile market. In March 2018, Huawei released the much-anticipated smartphone models called HUAWEI P20 and HUAWEI P20 Pro, which has the world’s first Leica triple camera. These innovations have enabled Huawei to establish itself as a top global mobile phone brand, with setting high expectations for smartphone photography.
Units Shipped: 152 million, Profit: USD 6,890 million, Sales: USD 87,646 million
4.Oppo
Guangdong OPPO Mobile Telecommunications Corp., Ltd, commonly referred to as OPPO, is a Chinese consumer electronics and mobile communications company knew for its smartphones, Blu-ray players, and other electronic devices. OPPO was the top smartphone brand in China in 2016. currently, the company holds 4th ranking in the Top 10 Mobile Phone Brands in the World. Oppo and Vivo are sister brands owned by the very same parent company Guangdong. Oppo is a subsidiary and part of BBK Electronics Corporation and Vivo, Realme, and OnePlus. Oppo’s sales went up by 80% at 21,524.6 crores in 2018-2019. Over the years, Oppo has launched a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Oppo has created a strong brand presence despite being a late entrant in the smartphone market. However, smart marketing campaigns and branding, along with high product quality, have made Oppo one of the top mobile phone brands in 2020.
In 2017, Oppo became the official sponsor of the Indian Cricket Team, giving the brand massive credibility and attention. The company in India has engaged with Bollywood actors who became the face of the brand. Apart from this, Oppo has a reliable distribution network that covers more than 200,000 retailers in India itself, and more across the globe. Popular Oppo Mobile Phone and Smartphone models are Oppo A31, Oppo F15, Oppo A5, Oppo A9, Oppo Reno2, Oppo F7, Oppo F5, Oppo F3, Oppo A71, Oppo F5 Youth, Oppo A83, Oppo F9 Pro, Oppo F11 Pro, and Oppo F9.
Units Shipped: 111 million, Profit: USD 1,400 million, Sales: USD 60,000 million
5.Vivo
Vivo Communication Technology Co. Ltd. is a Chinese Technology Company owned by BBK Electronics that designs and manufactures smartphones and smartphone accessories in China, software, and online services. BBK Electronics also owns Oppo, Realme, and One plus. Vivo entered the telecommunication and consumer electronics industry with landline phones and wireless phones. In 2011, Vivo started its smartphone business. In 2015, it became one of the Top 10 Mobile Phone Brands with a 2.7% share that gradually increased. Vivo entered the mobile phone market within half quarter of 2017 with a global market share of 10.7%. Celebrity endorsements, brilliant advertising, and sponsorships have propelled the brand to compete with Samsung, Apple, and Oppo. Popular Vivo Mobile phone and smartphone models are Vivo Z1x, Vivo V17 Pro, Vivo S1 Pro, Vivo V17, Vivo Z1 Pro, Vivo S1, Vivo U20, Vivo V15, Vivo U10, and Vivo Y11 2019. The company presently holds 6th ranking in the Top 10 Best Mobile Phone Brands globally, with a 7.2% market share and 103 million units. Vivo recently launched its V9 mobile range that is identical to Apple’s iPhone X with its notch display. Hence, Vivo became the first Android mobile phone company to launch phones that features a notch display like that of Apple’s iPhone X.
Units Shipped: 95 million, Profit: USD 1,125 million, Sales: USD 46,484 million
- Xiaomi
Xiaomi is a Chinese Multinational Company. Xiaomi is the 6th largest smartphone manufacturer in the world. Xiaomi’s flagship brands are the Redmi and Mi series, which have gained popularity and trust of millions of consumers. Xiaomi has created its brand value as it continues to focus on innovation and the latest technology. It makes and invests in smartphones, mobile apps, laptops, bags, trimmers, earphones, shoes, MI Televisions, fitness bands, and many other products. Its logo, “MI,” stands for “Mobile Internet.” It also has different meanings, including “Mission Impossible” because Xiaomi faced many challenges that had seemed impossible to deft in the early days. The company has its presence in India, China, Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series smartphones. Xiaomi’s shipments of smartphones were approximately 90 million in 2017 and have been able to grab a spot in the top 10 smartphone companies in the world. popular Xiaomi Mobile phone and smartphone models are Xiaomi Mi 9, Xiaomi Mi 8 Pro, Xiaomi Mi Mix 3, Xiaomi Mi 9T Pro, Xiaomi Pocophone F1, Xiaomi Mi 8 Pro, Xiaomi Mi 8, Xiaomi Mi Mix 25, Xiaomi Mi 8 Lite, Xiaomi Mi A2, Xiaomi Mi A2 Lite and Xiaomi Mi Note 3.
Units Shipped: 95 million, Profit: USD 1,000 million, Sales: USD 17,000 million
- LG
LG Corporation, formerly Lucky-Goldstar, is a South Korean multinational companyand is Founded in Seoul in the year 1958. It is the fourth-largest chaebol in South Korea. The company associates the letters LG with the company’s tagline “Life’s Good.” LG makes electronics, chemicals, and telecom products. The company is known for its flagship G series of smartphones and a wide range of products, including smart TVs. At present, the company holds rank 7th among the Top 10 Mobile Phone Brands globally, and it didn’t achieve excellent performance in many countries. LG’s smartphone business recorded revenues of $1.12 billion in Q4 2019. LG has been a known brand name in refrigerators and air-conditioners. The smartphone was launched in 9th November 2020. The phone comes with a 6.52-inch touchscreen display with a resolution of 720 pixels by 1600 pixels. LG Android phones may not be as popular as the likes of Samsung and Google, LG continues to kick out quality phones year after year. But LG’s smartphone range has woo-ed over the consumers with their brilliant Android features. LG’s premium smartphone models include the K-series, G-series, LG Tribute, Flex, and Nexus. Popular LG mobile phone and smartphone models are LG W10 Alpha, LG K41S, LGK51S, LGK61, LG V502 ThinQ 5G, LG G8X ThinQ, LG Q70, LG Stylo 5, LG W10, LG G7 Plus ThinQ, LGV30 Plus, and many more. These smartphones have highly-advanced camera features, high-speed autofocus, and noise reduction for better calling and photography. LG’s latest mobile launch is the W31+.
Units Shipped: 55 million, Profit: USD 110 million, Sales: USD 46,800 million
- Lenovo
Lenova Founded in Beijing in 1984, Lenovo acquired IBM’s PC business in 2005, and first became the world’s top PC maker in 2013. It entered the Android and Windows tablet market in 2011, began selling Android smartphones in 2012. Lenovo Group Limited, often shortened to Lenovo, is a Chinese multinational company. The company manufactures and sells personal computers, tablets, smartphones, servers, electronic storage devices, etc. Lenovo couldn’t maintain its position in the smartphone market, and currently, the company holds 8th rank in the Top 10 Best Mobile Phone Brands in the world. Despite the increase of units sold by Lenovo, it lost its global participation. The company has also launched an online-only sub-brand for smartphones called Zuk in China. Lenovo has implemented an aggressive strategy to replace Samsung as mainland China’s top smartphone manufacturer. It spent $793.5 million in Wuhan to build a plant that can produce 30 to 40 million phones per year. Over the years, Lenovo has made a global presence in 160 countries and has grown to become one of the top global mobile companies. Lenovo’s Tango smartphones have unique sensors that are able to track motion and measure the contours of a room; also, it can measure interiors of apartments and buildings by using augmented reality features.
Some of the popular smartphones by Lenovo are P, K and A series, Zuk Series, and VIBE. Lenovo also launched the Moto Z models that live up to its tagline, “Different is better.” Popular Lenovo, mobile phone and smartphone models are Lenovo Z2 Plus, Lenovo P2, Lenovo K6 Power, Lenovo Vibe K5 Note, Lenovo Vibe K5, Lenovo A5, Lenovo Z5, Lenovo Z5 Pro, Lenovo Z5 Pro GT, and Lenovo Z5s.
Units Shipped: 50 million, Profit: USD 535 million, Sales: USD 43,035 million
- ZTE
Zhongxing Telecommunication Equipment Corporation is a Chinese multinational telecommunications equipment and systems company. The company has made several Android smartphones and tablets. While the company mainly sells products under the ZTE brand, it is also an original equipment manufacturer (OEM). It was founded in 1985 and it is listed on both the Hong Kong and Shenzhen Stock Exchanges. By 2009, the company had become the third-largest vendor of GSM telecom equipment worldwide, and about 20% of all GSM gear sold throughout the world that year was ZTE branded. In 2011 it holds around 7% of the key LTE patents and that same year launched the world’s first smartphone with dual GPS/GLONASS navigation, MTS 945. With intelligent marketing, an extensive distribution chain, and smart advertising, ZTE has made its presence in approximately 140 countries. Some of these devices can actually be classified as “underrated” as they didn’t make it out of China, got little attention when they were announced, or were overshadowed by other phones.
ZTE’s latest mobile launch is the Blade V2021 5G. The smartphone was launched in 2nd December 2020. The phone comes with a 6.52-inch touchscreen display. ZTE is famous for its smartphones, affordable mobile phones, tablets, etc. along with various network and telecommunication equipment. Units Shipped: 45 million, Profit: USD 719 million, Sales: USD 17,123 million
- Alcatel Lucent
Alcatel Lucent is a French brand of mobile handsets owned by Finnish consumer electronics company Nokia and used under license by Chinese electronics company TCL Technology. The Alcatel brand was licensed in 2005 by former French electronics and telecommunications company Alcatel-Lucent to TCL for mobile phones and devices. Alcatel-Lucent was acquired by Nokia back in 2016 but still runs under the name Alcatel-Lucent, with OneTouch series being its widely proclaimed smartphone range. The high specifications and quality have attracted a lot of customers as the company also allows customization and specialization in technology as per the consumers’ needs. This industry is providing built-in security and limited environmental impact. We offer flexible business models: in the cloud, on premises, and hybrid. Over 100 years of innovation have made us a trusted advisor to more than 830,000 customers around the world. From 1919 up to present day, Alcatel-Lucent Enterprise history has been nurtured. Alcatel Mobile Phones was established in April 2004 as a joint venture between Alcatel-Lucent (45%) and TCL Corporation (55%). Alcatel originally started making mobile phones in late 1996. In 2005, the joint venture was dissolved and TCL acquired Alcatel-Lucent’s 45 percent share, and Alcatel Mobile Phones became a wholly owned subsidiary group of TCL. The brand name was licensed to TCL. In 2010, Alcatel One Touch became the corporate brand. In February 2016, it was changed back to simply Alcatel and a new logo was introduced. Alcatel-Lucent’s premium smartphone range includes are Pixi, Idol, and Pop. The company recently released A50, A30 Plus, Idol 5S, Pop 4 plus smartphone models, incorporating virtual reality in their Idol 4 and Idol 4s series.
Units Shipped: 20 million, Profit: USD 218 million, Sales: USD 15,149 million
